Color with No Regrets
Two Day Workshop-$1100

Are you looking for color confidence? Do you cringe each time you select a color for your client hoping it will look as good on the walls as it does in the paint deck? Are you eager to help your client’s with their color choices but the paint deck choices are overwhelming and you don’t know where to even begin? Then this exciting two day class is for you. You will learn how to reduce a paint deck from over 1000 colors to 30 in 1 minute. Learn how to hone into your client’s color likes and dislikes with a flip of the wrist. Most importantly, learn how to market yourself as a color expert.

The class was developed for Professionals by Professionals. JoAnne Lenart-Weary, nationally known interior decorator and professional speaker and trainer, and Cyndie Stefanik, award winning decorative painter and professional trainer, have worked with color all of their lives. Their related backgrounds have meshed to create a class that demonstrates the art and science of color. Though colors themselves may go in and out of style, color theory has been around forever. Once you learn how to use color effectively, you can adapt your knowledge to any decorating story…even your own wardrobe. A “good eye” for color can be subjective, where a “good color education” is based on theory, science and knowledge making it accurate and non-subjective.

This is not your basic color theory (although some of that is included) but real tools that will help you in your color related business. Learn color secrets and tricks that you never knew before. How to crack the code on paint decks to make them much more than simply something to “match” color with. Former students have experienced many “A-Ha!” moments in this class and have left telling us they thought they knew what they were doing until they took this class. Before they operated on gut instincts, now they know the science to their selections. You will leave the class with the same confidence and ability to identify a color.

Class includes:

• The Art and Science of Color Manual and Workbook
• Color wheel
• Paint Decks
• Lab Worksheets and Supplies
• Color Inventory Worksheets and Client Forms
• Marketing Materials
• One year listing on ODDAA website
• Presentation Materials
• Certification Test and Certification

COURSE OUTLINE FOR COLOR WITH NO REGRETS

Day One 8:30 to 5

THE THEORY OF COLOR
Color is everywhere! What is color and where does it come from?  Why does color matter? Let’s begin with foundational color knowledge so that you can begin to understand and appreciate the joy and wonder of color.  Hang on to your hats, color theory like you’ve never seen it before.

• Color Theory 101
• Color Energy-Physical and Emotional
• The Conversation of Color
• Conquering the Color Wheel
• Winning Color Teams
• Who determines what colors are “in” this year?

THE SCIENCE OF COLOR
Color success is based on your understanding of the color wheel, values and undertones. Many of you may “see” color instinctively, but can you explain why to your client? What better way to understand the “why” than with a variety of hands-on color labs?  We begin with mixing paint to create a variety of warm and cool colors. Did you know that blue and green can be warm?  If so, then can red be cool? Yes, Virginia, there is a cool red. The key is to train your eye to recognize them. As you recognize and understand the critical impact that undertones play, you will be on the road to Color Confidence. This will result in successful color consultations with your clients. Other color labs will involve fabric, tile, carpet and paint, the very mediums you will work with in your day to day business.  

Then brace yourself for an A-Ha moment when we unveil the secrets of the Paint Deck. This is not any old open your paint deck kind of stuff…it is the kind of stuff that will make you look like a genius to your clients. Yes, we said Genius!

• Creating warm and cool color palettes
• Training your eye with your Color Kit
• The Paint Deck Code
• Eliminating 970 Colors in 30 Seconds
• One Question that you never knew you should ask
• The Color Inventory Tool

 Day Two- 8:30 to 5

THE ART OF COLOR

When we first began working in the design world, it was all about product driven design, in other words out with the old and in with the new.  Today’s client frequently loves that eclectic look that means combining Grandma’s tables with the new Pottery Barn sofa and a chair from their first apartment. Color can be the common denominator that will give the space a fresh new look. Color can also solve a variety of decorating challenges both cosmetic and architectural.  Because color is so personal, the key is to understand what makes your client happy, in other words, how to create a room for your client that will look good and feel good too. Let’s talk about using color to problem solve. Just like dressing your body and using color to maximize and minimize your strengths and weaknesses. Now we are not advocating painting your room black to make it look thinner but color is a powerful ally when it comes to solving decorating challenges.

• Architectural Styles and the Colors that enhance them
• Decorating Styles and the Colors that Enhance them
• Problem solving with Color such as…
  • My room is too narrow
  • My room is too tall
  • My floor plan is too open
  • My room is too dark
  • My room is too light
  • My woodwork is ugly
  • My room has no architectural interest
  • My sofa is ugly
  • My carpet is green, will that affect my color?
  • My room needs Help!
  • My room needs YOU!
• Quick Color Fixes
•  I didn’t know I could paint that
• Client Communications
• A picture is worth a thousand words
• Technology and You
• My Color Story Presentation Folder

THE EMOTION OF COLOR

How color affects our emotions is something you can read about on a multitude of websites, books and magazines. Life is but a box of crayons and the colors you choose may impact your mood according to multiple studies.  Emotional color theory is fascinating and intriguing. Let us take a look at some of the ways the world is using color to solve problems. They may be as unique as chickens wearing red contacts or using colored lights to eradicate severe acne. What about, “Attention K-Mart Shoppers!  We have a blue light special in aisle 1!”  Why a blue light? Does color make us react in different ways and if so, how can we use it to improve our lives and our businesses?

• The Retail Side of Color
• Staging Colors that Sell
• Persuasive Colors
• The Sexy Side of Color
• Color and Kids

THE MARKETING OF COLOR

Okay, you know your stuff.  You can attend the Color Olympics and win a Gold Medal for your talent and expertise.  Now it is time to get the clients to want you. It is time to position you as The Recognized Expert. Get ready to create a marketing strategy that will have them standing in line to get a peek at your paint deck!

• Twelve Weeks to Success w/ Recognized Expert Behavior
  • Magazine Articles
  • Newspaper Articles
  • TV spots
  • Presentations
  • Newsletter
• Tools for Success
  • Color Software
  • Color Story Boards
  • Color Inventory Work Sheets